Shell Helix Super launched

by Jayampathy Jayasinghe

Shell Helix Super, the flagship brand of Shell motor oils promotion was launched in Colombo last week. "This was the celebration of Shell lubricants since we formed a partnership with NM Distributors (Pvt) Ltd, five years ago, the Country Manager for Shell A.Gill said at the launch.

Gill said the motorists first choice was Shell Helix Super brand of motor oils used in 140 countries. A sales distribution and marketing strategy will be launched to deliver the product to customers.

Gill said the partnership with NM Distributors had grown from strength to strength due to successful targeting of key market sectors in the country. "Our goal in Sri Lanka is to offer integrated products and services to our partners. We also want them to focus on our core activities. We have provided our partners with the best products, value added services by a world-class team, he said.

Business Manager for Asian Markets (Middle East), Azmat Jafri said Shell Helix was one of the best gasoline products. Over one million people on any given day around the globe choose Shell lubricants which makes us one of the biggest lubricant companies in the world. Our first preference and goal is to promote Shell lubricant products in Sri Lanka. We have been trying to work with our partners and distributors during the past three months to achieve our goal, he said.

The following Shell agents and distributors from several areas were awarded prizes. Ranjit from Kadawata, Wijesiri from Piliyandala, Gaya de Silva from Matthegoda, Peters from Attidiya, Gunesekera from Colombo, Sugath Fernando from Moratuwa, Subasinghe from Kotte, Kathalagoda from Nawala, Radhika from Kandy, Kasthuri from Piliyandala, Hafeez from Havelock Park, Cabral from Kepptipola Mawatha, Nishan Weerasinghe from Colombo, Bandara from Moratuwa, Perera from Colombo, Nugewela from Ratmalana.