Coca-Cola partners with Pizza-Hut
Coca-Cola Beverages Sri Lanka Limited, signed a partnership agreement
Basil Gadzios, Country Manager for Coca-Cola Sri Lanka and Yasa
Nadaraja, Chief Operating Officer for Pizza-Hut signed the partnership
agreement at Pizza-Hut, Union Place recently.
Under the new partnership agreement Coca-Cola will be the official
soft drinks provider for the Pizza-Hut chain in Sri Lanka. Coca-Cola Sri
Lanka created history in the Asian region by being the first Coke
operation to sign a supplier partnership agreement with the Pizza-Hut
Gadzios said, "This is a highly strategic agreement between two large
multinational companies which is expected to harness mutual benefits for
both organisations. As we have identified strong and compatible
synergies among us, I'm sure together we will be able to add value to
the fast-food industry in Sri Lanka and help it grow into substantial
Coca-Cola is always on the look out for opportunities to add fun and
excitement into the lives of its consumers.
The signing of our partnership agreement with Pizza-Hut in Sri Lanka
is yet another initiative in this regard. I am confident that this
historic development would not only refresh our consumers in mind, body
and spirit but would also enable them to create memories with their
loved ones," said Manish Chatuvedi, Country Manager, Sri Lanka and the
Maldives, Coca-Cola Far East Limited.
The partnership agreement that comes into effect from this month is
expected to be a long-term one that ensures a high level of service to
customers and adds value to the fast-food industry.
Yasa Nadarajah, COO of Pizza-Hut said, "We are proud to be associated
with the No. 1 brand in the world and expect Coca-Cola to help our
growth endeavours. We believe this partnership will refresh our
customers while delivering moments of truth.
We are planning some new and exciting things and expect to deliver
more value to customers with the help of Coca-Cola."
Ms. Ramzeena Lye, Head of Marketing for Pizza-Hut said that it was
exciting to note the partnership between two of the world's most
recognised and preferred brands and that plans are under way to promote
a trendy lifestyle.