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DateLine Sunday, 9 March 2008

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Mobitel introduces 'M Best Friend' for SMART pre paid users

Sri Lanka Telecom Mobitel, the National Mobile Services Provider introduced "M Best Friend", a new concept to its SMART feature. It will offer a special tariff for those who use the SMART M Best Friend number for voice, video and SMS. This further demonstrates the price innovation of SMART, helping to create an aura of 'smart connectedness' around the brand.

CEO, Mobitel Suren J. Amarasekera said, "The introduction of M Best Friend is in keeping with our positioning of SMART as a value innovator, making SMART again the smartest Pre Paid service in the country where video calls too are included.

It will cater to the various youth segments by using the most appropriate connectedness aspect.

It will also create a high level of awareness among SMART users and potential users of the multitude of connectedness benefits that the product offers."

The key elements of this dynamic offer are the availability of the M Best Friend feature for existing and new SMART connections. Users of SMART will have to enter the M Best Friend number, which can be any Mobitel number, Pre Paid of Post Paid, using a simple SMS.

Outgoing voice and video calls to that number is charged at Re. 1 and an SMS at 50 cents, 24 hours of day, with no daily rental applicable for the feature.

In addition, the nomination of the first number for M Best Friend is free, while subsequent changes are charged at Rs. 50 per change.

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