NCCSL exhibition to help buyers find markets
In keeping with Api Wawamu Rata Nagamu:
The Wellassa Krushi Udawa organised by the National Chamber of
Commerce of Sri Lanka (NCCSL) will be held from June 6-8 at the
Dutugemunu Central College, Buttala.
The aim of the exhibition, Trade Fair and seminar is to bridge the
gap between producers and buyers and find markets for their produce.
In most instances they produce the goods and look for a market which
is not very feasible, said President NCCSL D. Essuwaren. He said the
Wellassa Krushi Udawa coincides with President Mahinda Rajapaksa’s
policy of Api Wawamu Rata Nagamu and is most apt since we are at the
brink of a food crisis globally.
Chairman, Organising Committee Nihal Aluwihare said that an Austrian
company and CNT Worldwide have signed an agrement to set up a joint
venture to pulp fruits produced in Moneragala without adding sugar or
They are planning to start work on this project during the Wellassa
The Austrian company requires 300 tonnes of papaw pulp per annum
mixed with lime while a company in Norway requires 1000 metric tonnes
In addition both companies require pineapple pulp, watermelon pulp,
banana pulp, woodapple pulp, beli fruit pulp and mango pulp and both
companies need their requirements immediately.
The Austrian company is also willing to purchase any amount of
According to 2001 statistics 5,639 square kilometers are under
cultivation and Moneragala is the second largest agricultural area in
A total of 83,425 males and 39,206 females are engaged in
The main agricultural products cultivated in the Buttala area include
maize, low country vegetables, oranges, plantains, pineapples, mangoes,
watermelons and passion fruit. He said that they have invited all major
exporters of agricultural produce to meet the buyers.
The banks, finance and leasing companies and sellers of agricultural
tools, pesticides and fertiliser companies will take part in the
NCCSL is planning to have 60 stalls and already 50 stalls have been
booked which shows the enthusiasm. Agriculture professors at the
University of Uva Wellassa have prepared a handbook on agriculture under
the guidance of its Vice Chancellor, Chandra Embuldeniya, a past
President of NCCSL.
The book contains information on the vegetables and fruits suitable
for the area and how best to grow them. NCCSL plans to invite guest
speakers who are experts in the subjects of quality, packaging and new
technology to speak to the farmers at the seminar so that they could
enhance their knowledge on these subjects.
During the exhibition, the Minister of Agriculture agreed to sell
crates at 50 per cent less than the market value. Essuwaren said that
this will help the farmers get used to the crates to transport their
At present the post harvest loss is very high due to the farmers
transporting their produce in gunny sacks. Once they get used to the
crates they will understand the value and will not like to change.
Explaining the objective of organising the Wellassa Krushi Udawa in
Buttala, he said that in most instances exhibitions are organised in the
capital and it doesn’t help people in rural areas to sell their produce,
obtain new technology or establish business linkages which leads to them
selling their produce at a lower price.
This is a solution and as everything is available under one roof it
will help the farmers to update their knowldege and also purchase new
The principal sponsor is Bank of Ceylon while the co-sponsor is the