Innovative packaging at competitive prices
The full life cycle of packaging now touches all aspects of business
today. It is important to understand the impact of packaging, from
cradle to grave, as it plays many functional roles from protecting
contents to helping the user to advertise the product. But its main job
is still seen as one to help sell the product at the point of purchase.
Director, Mead Lee Trading, Nadishan M. Guruge receives the
award at Pro Food/Pro Pack exhibition held recently.
Most products are of no use (or at least undifferentiated) without
their packaging. Just take a look at any shampoo fixture and think about
how you'd chose one from another. So, once functional considerations are
completed the most important design consideration is how best to create
and tell a story that stands out from the crowd as how Mead Lee does it,
says Nadishan Guruge, Director, Mead Lee Trading Company (Pvt) Limited -
manufacturers and importers of high quality flexible packaging material.
A well designed pack must also address the needs of its life cycle.
This life cycle runs from the moment it is used to wrap its product
(whether by hand or in a factory), to the point of sale, to the point of
use, and finally - with current tough environmental laws - to its
after-use. There are thousands of products competing for shoppers'
attention in all the stores and, according to various research findings;
a pack on a supermarket shelf has less than three seconds to grab that
attention. This doesn't mean that packaging necessarily needs to be loud
or simple - but it must be clear to the audience for which it is
intended and in this context - packaging created by Mead Lee would
communicate with shoppers in a supermarket in a subtle way and would
tell them " Buy ME..I'm Good for YOU..!", he said.
Mead Lee - a premier rubber exporter, ventured on to packaging in
1990, when it found that Maliban Biscuits could retain their flavour and
increase their marketability when they permitted Mead Lee to drape their
products in Mead Lee branded high quality flexible packaging solutions
and from then - " we have broadbased our portfolio to engulf medium and
large companies," he emphasised. Mead Lee has manufacturing facilities
in Taiwan and China and the state-of-the-art Japanese printing machines
in these factories could print any number of colours on plastic, he
"We could supply packaging in roll form to be used in automatic
machines or in bag form for use in manual packaging and we are
specialized in standup pouches with caps suitable for liquid packaging
and for vacuum pack packaging used for frozen food", he noted. Mead Lee
branded environmental friendly films and bio-degradable films have
become popular, high growth film in the market because of a unique
combination of properties such as high barrier, stiffness, transparency,
saleability, twist retention and barrier that's ideal for flexible
packaging use for confectionery, tea, coffee, spice, ice cream, dry
products, liquid and hot filling, he added.
"Our factory at Pepiliyana undertakes a range of value-added services
for customers like graphic designing, rotogravure printing, cylinder
making, adhesive lamination, extrusion laminating, metallizing and in
line bag making and, we are by far the only company absorbing 50% of the
cost of gravure printing cylinder cost of our customers and help them
pass on the benefit to their consumers.