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Sunday, 11 July 2010

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Pasalen Karaliyata, a Union Assurance CSR initiative

Pasalen Karaliyata program was initiated in 2007 as a CSR program with the association of the Ministry of Education. The program was based on a concept where Union Assurance Plc (UA) contributes towards the recognition of aesthetic talents of schoolchildren in national schools and reward them for their skills. The program was extended to recognise their performance as a university entry qualification. The program offers rewards for the winning schoolchildren as well as the schools which they belong to.

It is not only the first, second and third place winners who are singled out for recognition, but the schools they represent also receive cash awards.

The program was conducted for the 2nd consecutive year, and plans are on board to launch the 3rd season. The 3rd season will be extended to the North and East as well.

The children in the war affected areas could not participate in the previous two programs. This will add a new flavour to this national program with Sinhalese and Tamil cultures blending with each other.

The purpose of this project is now redefined to align with UAs new corporate brand. Being respectful to the key stakeholders is a core element in the new brand promise and the program will be devised to highlight this promise.

A National level attempt to make a law abiding, respectful citizen will be the core message of Pasalen Karaliyata, for 2010.

The new program has 3 types of competitions folk dancing, folk music and an art competion.

 

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