Imperial Tea Exports -:
'Most Outstanding Exporter of the Year'
Imperial Tea Exports, the manufacturer and exporter of high quality
Ceylon tea was awarded the 'Most Outstanding Exporter of the Year' at
the 18th National Chamber of Exporters of Sri Lanka (NCE) Awards
Ceremony. Imperial Tea Exports also won the award for the 'Best Sri
Lankan Brand Exporter' for 2009.
The NCE awards, held every year, identify and reward high performing
Sri Lankan exporters, who contribute significantly towards the economic
development of the country. Chairman of the Panel of Judges, Dr. Uditha
Liyanage, stressed the importance of branding. He said that one aspect
considered when selecting the winners was the way in which companies
positioned their brands in the international markets.
Managing Director of Imperial Tea Exports Jayantha Karunaratne said,
"This is a neutral and unbiased judgement of our work, which
demonstrates the strength and solidity of Imperial Tea Exports and helps
outsiders, especially our buyers, gain more confidence in our brand."
The company has recorded exceptional growth and high export value in
the past year, despite the difficulties faced in the international
markets due to the global recession.
Thus, the awards are a reflection of the company's commitment to
build a strong brand identity, backed by a diverse portfolio of tea
products coupled with excellent customer service and quality as key
drivers of business value additions, he said.
One of the reasons for our applying for the NCE awards was to verify
our performance vis-a-vis industry standards, said Chief Marketing
Officer of Imperial Tea Exports Deepal Chandrasekera. The company's
value growth in exports, research and development, brand promotions,
productivity, net foreign exchange earned, job creation and new market
development were assessed during the evaluation.