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Sunday, 21 November 2010

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MASPRO invests $10m to produce antennae

MASPRO a Japanese brand into TV receiving Equipment/TV antennas, satellite receiver/communication devices with more than half a century experience has entered the local market investing USD 10 million with the objective of offering its technology to make TV reception clear to Sri Lankan viewers. The company plans to make Sri Lanka the launching pad to export products to South Asia, Middle East and Africa whilst said a spokesman for the company.

The resurgence of peace confidence in the government, the FTA with India and the reliability and trust on the local partner in Sri Lanka - Nippon Maruchi Lanka (Pvt.) Ltd., has reasoned Sri Lanka to be selected as the first county in MASPRO's global expansion program.

MASPRO is making customers satisfied through their advanced technology in many countries where TV reception is not clear all the time. It has the capability of TV system design development and installation.

President of Maspro Denkoh Corporation, Japan Yoshimasu Hashiyama, said, that the company's intention is not to bring finished goods from Japan but to design and develop in Sri Lanka, from parts processing to final assembly, and complete the product in Sri Lanka generating employment opportunities for Sri Lankans.

Nippon Maruchi Lanka, is a wholly locally owned Sri Lankan company established in 1988.

The company's name when translated means 'Japanese technology to the world through Sri Lanka.' The company had adopted a strategy of trading with Japan by manufacturing electronic components for leading Japanese brands.

There is evidence that the company got it right, since it became one of Sri Lanka's finest electronic component manufacturing companies using top technology.

The factory is situated at the Homagama Industrial Park.

MASPRO Lanka will be a total solutions provider in television reception and broadcasting. The Japanese collaboration will develop local human resource capabilities spanning research and development to production which will contribute to improve technology in Sri Lanka. The initial product ranges include VHF and UHF antennas and boosters and installing them.

MASPRO Lanka Managing Director Shelton Fernando said "the company will use its past production experience and capacity, Japanese technology and local knowledge to give a value added product to the local market at an affordable price.

The sales and technical teams have already covered the Western Province, North Western Province and Southern Province. The company expect to own a 50 per cent market share soon also by covering North and East."

MASPRO Lanka (Pvt) Ltd. is headed by Managing Director Fernando assisted by local Director Sarath Kalubowila, in addition to the Japanese directorate.

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