Munchee CSR programs reach out to more schools
Munchee Samaga Gamata Sarana village outreach program completes four
more community service projects.
The foremost CSR initiative of Munchee, has reached-out to four more
remote villages under its Munchee Samaga Gamata Sarana program.
The four villages that benefited under this program are Katuwana in
Hambantota, Yayapara in Eheliyagoda, Kumbuka in Horana and Diyagaha in
Munchee Samaga Gamata Sarana, the CSR program for village
rehabilitation and development was launched mid last year with the
objective of generating social incentives to needy rural communities.
This program has now flourished into a well structured social value
generation and community integration program and the latest initiatives
bear witness to same.
In Katuwana, which is a very remote village situated in Hambantota
district, Munchee constructed a 40ft well that supports a purified
pipe-borne drinking water system to Katuwana Primary School.
The project was completed with the financial support of Munchee and
technical and resource inputs of Munchee field sales staff and
The next CSR initiative was also targeted at a school in Kumbuka (in
Horana electorate) where a fully equipped library was constructed with
The Kumbuka Primary School is considered a progressive school in the
area where year 1 admissions have seen a 60% increase during the past
The third school that benefited under the Gamata Sarana initiative is
Diyagaha primary school in Matara.
Munchee donated a fully equipped computer lab to this school along
with a building.
More than 1,000 primary school students have benefited across all
these three projects. Apart from the educational and infrastructural
support that has been extended, Munchee has also granted scholarships to
students of three schools under the Munchee Tikiri Shishyadara program.
This is an extension of the already existing Munchee Tikiri
Scholarship initiative that supports talented, yet under-privileged
Through this program more than 2,000 students across the country have
already been benefited.
Yayapara is another remote village in Eheliyagoda electorate that
benefited under the Gamata Sarana initiative.
This village consists of more than 50 families but finding water for
their day-to-day use was a challenge.
As such under the Munchee Gamata Sarana initiative the field sales
force of Munchee along with the villagers, renovated a 90-year-old well
and handed it over to the villagers for their use.
Speaking about the Gamata Sarana initiative, Nandana Wickramage,
Group Director & Head of Marketing & Sales, CBL said, 'We have observed
that social incentives can greatly improve the economic dynamics of
rural societies and if we could integrate the underprivileged rural
communities with the adjacent larger society, a fundamental improvement
could be made in their lifestyles.
With the launch of the Gamata Sarana initiative with a collaborative
approach between the Company, its sales force and village communities,
has helped reinstate traditional values of the village culture such as
unity, co-operation and mutual support, which we think are important for
collective development of these villagers.'
Gamata Sarana initiative is not only an infrastructure development
program, but also a social integration and value addition program
according to I. M. Khan, General Manager Sales, CBL. He said
'identifying, leading and participating in Gamata Sarana initiatives has
brought out the hidden aptitudes of the Munchee sales force where they
are encouraged to use their skills in creative planning, material
sourcing, cost effective practices, team working and community outreach.
These initiatives help the sales force blend-in with the communities
they are catering to and become part and parcel of their development
Through the Gamata Sarana program, Munchee will extend its corporate
goodwill to most needy villages by improving the village infrastructure,
initiating livelihood development programs and supporting the education