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Sunday, 8 January 2012

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Expolanka interacts with stakeholders

Expolanka Holdings PLC launched its social media channel to maintain interaction with stakeholders. They launched a corporate blog. Expolanka also opened official channels on Facebook, Twitter and YouTube to maintain a 3600 social media interaction.

Group CEO, Expolanka Holdings Hanif Yusoof said, “We have many diverse business interests and stakeholders from different areas of business and society, which don’t overlap. The new social media initiative gives us the opportunity to bring all stakeholders together and to present Brand Expo to them in an interactive and accessible manner”. According to global research conducted by KPMG International (“Going Social”, 2011)[i] A majority of businesses use social media to enhance their relationship with customers.

More than half are expanding the use of social media to drive innovation in their products and services, and for recruitment. Companies are also finding a variety of business uses for social media the report said.

Emerging markets find that social networks offer opportunities to leapfrog competition in developed markets. In some cases, inefficient, unreliable or monitored systems are forsaken in preference to faster and more consistent social network channels.”

 

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