'AgroTech 2012' - promoting business between Sri Lanka and Israel
Due to the necessity and high demand unforeseen in the agriculture
and livestock sector, the Israel Business Development Office in Sri
Lanka organised a series of sessions titled "AgroTech 2012".
The head table at AgroTech 2012
The AgroTech 2012 combined with technical sessions followed by
business-to-business meetings which facilitated them to have a proper
understanding of the technical as well as trade support that can be
taken from the IBDO.
"In order to help promote business and trade relations between Sri
Lanka and Israel, we opened the Israel Business Development Office
(IBDO) in Sri Lanka last May, and this is our first activity in the
framework of IBDO with the partnership of Ceylon Chamber of Commerce.
The IBDC in Colombo is the commercial arm of the Embassy of Israel in
New Delhi and through this centre our main intention is to do the basic
match making of businesses between the two countries and facilitate with
relevant information the same," said the Minister - Deputy Chief of
Mission Israel, Yahel Vilan talking to the Sunday Observer.
The event was held at Hilton Colombo last week.
"This year in May Sri Lanka Minister of Agriculture Mahinda Yapa
Abeywardhana visited Israel and signed a MoU with the Israel government
in terms of promoting agriculture business and technology between the
two countries. The outcome of it was our first AgroTech 2012
get-together last week which could light up hopes of the agricultural
trade between the two countries," Minister Yahel said.
"Identifying agriculture as one of the obvious fields for this
corporation in both countries, through the AgroTech 2012 we could
facilitate for the government organisations as well as private
organisations in the country that are already in the field of
agriculture to make the awareness of the agricultural technologies which
are pretty much common in Israel. In Sri Lanka yet we don't have an
Israel embassy but we do coordinate everything from New Delhi.
Agriculture Minister Mahinda Yapa Abeywardena receives a plaque
from Yahel Vilan.
That's another one good reason we wanted to establish the Israel
Business Development Centre in Sri Lanka and I think it may open a new
avenue for the business organisations to have a direct coordination with
Israel business communities," he said.
The IBDO commenced its business operation in Sri Lanka on the May 3,
2012. Within a period of three months the IBDO has created an impact
amongst the business circle. Most leading agriculture and livestock
sector organisations in Sri Lanka participated at the AgroTech 2012
event, while a panel of prominent speakers and business delegation from
Israel also took part in the event in Colombo.
The forum aimed to strengthen the appeal of those who are involved in
the agriculture and livestock sectors. The AgroTech 2012 created a
platform for the organisations and entrepreneurs to share knowledge.
Deputy Chief of Mission, Israel Embassy, Yahel Vilan
"Out of many business fields we identified agriculture as one of the
key industries in Sri Lanka which it needs to develop further as one
good industry. So far we received positive feedback from the Sri Lankan
government as well as from the business communities. Therefore, we hope
to bring more Israel companies who are in the field of agriculture to
promote the business in Sri Lanka and we hope it would be a great
opportunity for both countries in terms of expanding the trade and
On the forum there were so many pros and cons raised about the Sri
Lanka agriculture which is quite interesting. We hope these discussions
may help share the knowledge and broaden the existing idea that we as
outsiders have about the Sri
Lankan agriculture. Therefore, we welcome everyone irrespective of
the size of the business and who didn't get the opportunity to
participate in the event but also in the trade of agriculture, to get
the assistance from the IBDO situated in Colombo completely dedicated to
facilitate Sri Lankan agriculture traders. We don't believe that we can
do miracles in agriculture but we selected Sri Lanka to promote
agricultural business, knowing the capacity and the current status of
the business. Therefore, we never underestimate the traditional
agricultural methods that Sri Lankan farmers are using at the moment to
increase the harvest but to introduce our technological knowledge too
where they can even increase production.
We never think Sri Lankan agriculture is far behind compared to
Israel. We are here to bridge the one last mile in terms of the
technology which Israel uses in agriculture at the moment," Minister
"Through AgroTech 2012 we could provide a great opportunity for
budding professionals to network with companies in Israel and also
enable them to seek assistance from the Business Development Office for
future needs. Since agriculture and livestock are a vast area,
professionals in this field rarely get the opportunity to be involved in
the complete process involving agriculture and livestock. The industry
involves diverse modes hence it is essential for each segment to team up
for a progressive business environment," he said.