Glamour, dazzle and joie de vivre morphed into a celebration of near cosmic proportions when ODEL pulled out all the stops to usher in the festive season at Alexandra Place.
Raising its game to unparalleled heights, the iconic fashion and lifestyle retailer executed a fairy-tale like transformation of its flagship store, opened its swanky all-new ‘The Promenade - ODEL’ for wining and dining, and hosted a scintillating fashion show that had guests and shoppers gasping in delight.
Visitors to Alexandra Place this season will be awed by the 16,000 square-foot open-air lounge, formally declared open by Softlogic Group Chairman Ashok Pathirage, as part of ODEL’s customary heralding of the season of good cheer and shopping. Bigger, snazzier and classier than its predecessor, ‘The Promenade - ODEL’ lounge consists of two a-la-carte spaces that include restaurants, a café and a bistro, eight food and drink vendor outlets, a nail and foot spa, making it a destination in its own right.
Large trees, marquees and clever lighting combine with colour tones of lush green, mahogany, white and red to provide a cosy, relaxing ambience, guaranteed to take the frenetic out of shopping. Fridays and Saturdays will be especially, welcoming with live lounge music. The Promenade – ODEL will be open till 11pm daily, even after the store is closed.
One of the highlights of ODEL’s multidimensional Christmas launches - themed, ‘That Fa la la Feeling’ - the new clothing collection is inspired by international designers.
“Christmas brings out the best in us,” commented Pathirage. “ODEL has always been the place to visit during the festive season, but this year we have raised the bar very much higher.
We are continuing to invest substantially in our fashion retail infrastructure to provide a complete shopping experience to shoppers, by matching the international mall experience and aligning with global standards. With the opening of ‘The Promenade - ODEL’ our very own unique wining and dining experience which complements the overall shopping experience, this year’s Christmas launch provides just an inkling of what ODEL customers can expect in the years to come.”