An annual, country-wide campaign to widen the life insurance net through interaction with the masses gets underway on February 11 when Ceylinco Life launches its Life Insurance Week (LIW).
The company hopes to deploy about 4,500 sales people from 260 branches in a series of activities in key towns and villages in a concerted effort to take the message of life insurance to the grassroots. “The penetration of life insurance is around 13 per cent at present and our objective is to increase this figure by educating people on the value of the protection it offers,” Ceylinco Life Director/Deputy CEO, Thushara Ranasinghe said.
“The Life Insurance Week program has been an effective way of reaching out to the masses, and has generated higher than average sales of policies during the campaign period,” he said. Ranasinghe said the Life Insurance Week initiative supports Ceylinco Life’s Vision which is ‘To take the message of life insurance and Retirement Planning to every Sri Lankan and provide protection to every family’.
In its 10th edition, Ceylinco Life’s 2017 Life Insurance Week will focus on the theme that the cost of waiting to buy life insurance is too high.