Since 2011 Etisalat has been part of activities such as Social Media Day and Twitter Premier League Sri Lanka. Reinforcing their partnership with Twitter, Etisalat was the main sponsor for TweetupSL at Trace City, Maradana recently.
“Twitter holds a niche in the Social Media Universe. Etisalat Lanka identified the importance of Twitter as a social media platform and the value that the Sri Lankan Twitter Community contributes to broaden the digital penetration be it through day to day conversation or actively communicating crisis situations,” Senior Executive, Advertising and Digital Media of Etisalat Lanka, Talia Pereira said.
Etisalat values the notion of bringing people together and as a brand are proud to be part of social engagement activities of this nature. Twitter is one such avenue which is used to communicate with limited content and has become a platform that has nurtured unbreakable bonds.
“Testing the bonds that were created on twitter, we conducted a Twitter engagement activity with the hashtag Unbreakable Bonds was launched before the TweetupSL session in December,” she said.
Pereira said that the participants of the activity had to use the hashtag Unbreakable Bonds in a creative status and tag their twitter friends.