Plenty Foods, the producers of the popular breakfast cereal, Samaposha, distributed dry provisions to farmers affected by the drought in Beralihela and Osuvinna areas in Tissamaharama as part of the Company’s much-appreciated initiative, ‘Govi Sarana’, that assists farmers in need to strengthen the bond the Company has built with members of the Samaposha out grower system.
The provisions were handed over to the farming families in Beralihela, Samakkuliya, Muthiyammagama, Sandungama, Osuvinna, Udasgama, and Thambarawa, by Director/Chief Executive Officer, Shammi Karunaratne. He explained: “These farmers are a vital part of the Samaposha family as they assure the supply of quality raw ingredients for our product. We are mindful of the needs of these farmers who often have to face natural disasters. We take pride in being able to come to their aid in their hour of need and strengthen our bond with the farming community in the country.”
Plenty Foods, a subsidiary of Ceylon Biscuits Ltd, launched the out grower system two decades ago to ensure that the ingredients that go into producing Samaposha are the freshest, with very high quality, without any artificial additives at all.
The backward integration endeavour has proved to be very successful. The philosophy of the Samaposha backward integration system is to motivate the out growers to produce quality grain – corn, soya, rice, green gram – and in return Plenty Foods gives back a high quality of life to the farming families.