TVS Motor Company, a two-wheeler and three-wheeler manufacturer in India, has entered into a partnership with Abans Auto in Sri Lanka.
This tie-up has resulted in the reintroduction ofTVS King - the first 200cc three-wheeler to the Sri Lankan market. As a part of the agreement, the Company will leverage the Abans network of over 2,000 showrooms and appointed dealers in strategic locations around Sri Lanka.
Senior Vice President - International Business, TVS Motor Company, R. Dilipsaid, “Abans is a respected and trusted brand in Sri Lanka. Their auto subsidiary, Abans Auto has an unrivalled distribution of 1500 showrooms and touch points across the country.”
Managing Director of Abans Auto, Behman Pestonjee said, “The TVS King is ideally suited for Sri Lankan conditions and is far superior to any other competing product. Affordably priced and with the financial assistance given to prospective buyers through Abans Finance, we are confident that it will market well in our country.”