DSI recently announced the re-launch of their loyalty program with Star Points. The objective of the program being to offer customers a one-of-a-kind lifestyle ‘loyalty’ experience.
The loyalty program will offer members a vast range of benefits and discounts throughout the year, while giving them the opportunity to earn and burn ‘Star Points’ at DSI Showrooms island wide using the Star Points platform. Members may register for the loyalty program at any of the DSI showrooms across the island.
A point worth Rs. 1 will be awarded for every Rs. 100 spent at any DSI showroom. The program also allows members to earn and burn their ‘Star Points’ through other Star Points partner merchants as well.
“Being a customer-centric organization, we at D. Samson & Sons (Pvt) Ltd value our customers above all else, therefore the partnership with Star Points is very important to us as it provides us with the opportunity to provide our consumers who are loyal members with a number of benefits and handsome discounts”, stated Mr. Thusitha Rajapaksa, the Managing Director of D. Samson & Sons (Pvt) Ltd.
“We are delighted to partner with DSI, one of country’s most popular and largest retail networks, on the launch of their new Star Points based loyalty program. DSI customers will receive a host of exclusive promotions and unbelievable discounts under this loyalty program. They will also be able to earn and redeem loyalty points at over 200 DSI Showrooms and across the nation’s largest loyalty networks - Star Points,” said Mr. Supun Weerasinghe, the Group Chief Executive Officer (CEO), Dialog Axiata.