‘Sustainability, a key driver of corporate success’ | Sunday Observer

‘Sustainability, a key driver of corporate success’

Best Corporate Citizen Sustainability Award 2017acts as a catalyst for driving sustainability initiatives of the Sri Lankan corporate sector, said Eardley Perera, Chairman of the Panel of Evaluators of the Best Corporate Citizen Sustainability Award 2017.

Sustainability is a key driver of corporate success and no longer a buzz word, he said.\“Sustainability is no longer a buzz word. Today, it is a key driver for corporate success, corporate and product brand equity. For many companies it is ‘a way of life’ than a nice thing to do, and hundreds of companies new to it are adopting sustainability as a priority for their progress,” Perera said.

Perera, who also headed the evaluator’s panel of the ‘Best Corporate Citizen Sustainability Award 2016’, invited the local corporate sector to come forward and showcase their sustainability initiatives by competing in the Best Corporate Citizen Sustainability Award 2017, an annual event organized by the Ceylon Chamber of Commerce.

He said the Chamber led competition acts as the primary catalyst in encouraging the local firms to go green. “The Sustainability Award of the Ceylon Chamber of Commerce indeed act as the prime catalyst for this change and annually many companies are entering the evaluation process for recognition, as these Awards enable a differentiation for their organizations,” Perera added. ‘BCCS Award 2017’is aimed at encouraging corporate institutions to adopt best sustainability practices and focuses on all stakeholders of the company ranging from employees, customers, community, shareholders, the Government and the environment.