Ceylon Biscuits Limited (CBL) was adjudged the ‘Most Outstanding Exporter of the Year’ at the 25th Annual NCE Export Awards 2017 held recently in Colombo. NCE Export Awards recognizes and rewards the outstanding service of Sri Lankan exporters in the global market. Organized by the National Chamber of Exporters of Sri Lanka (NCE), the prestigious event was held under the patronage of Premier Ranil Wickremesinghe.
CBL clinched four Gold Awards including the Most Outstanding Exporter 2017 – overall Gold, Most Outstanding Exporter 2017- Industry Sector – Gold, the Most Value Added Exporter 2017 - Products Sector – Gold, and the Most Outstanding Exporter 2017 -Industry Sector Extra Large (Confectionary and Beverage) – Gold.
The judging panel of the NCE Export Awards comprised of independent professional judges provided by the world renowned Audit firm Ernst & Young. The NCE Awards not only recognizes outstanding exporters and their notable contribution towards the industry and the national economy, but also plays a key role in setting standards to other local exporters.
General Manager Exports of Ceylon Biscuits Limited, Jude Rubera said, “We are delighted about winning this year’s overall Gold Award in ‘Most Outstanding Exporter 2017’ in addition to three coveted gold awards. CBL has continuously maintained its superior quality across all brands, and especially our flagship brand Munchee has taken the Sri Lankan prestige throughout the world.
“Sri Lanka’s traditional exports such as tea, rubber, gems and apparels have garnered a substantial demand in the global market. And we are truly pleased that a non-traditional product such as biscuits has come into the global limelight and competing in par with our export giants.
“I thank all our valuable consumers, traders, distributors, and other stakeholders for their constant support and patronage that has propelled our brand towards this notable achievement,” he said.
As Sri Lanka’s market leader in biscuits and other diverse range of food products, CBL possess nearly 50 years of experience in exporting its high quality food products. The company manufactures and delivers a multitude of products including biscuits, confectionary, cereal and organic fruits. Moreover, CBL’s flagship brand, Munchee has proven its commitment to quality and drive for innovation and maintaining a strong footprint in more than 56 countries. CBL maintains high quality across all platforms, allowing the Sri Lankan and overseas consumers to taste and experience the richness and goodness of CBL biscuits in the same manner. CBL biscuits are served as in-flight snacks in some of the prominent airlines in the world, standing testimony to its superior quality.
Harnessing the industry’s best practices in technology and innovation, CBL has not only become a market leader in Sri Lanka but has taken up the challenge of competing with its strong contenders in other continents.