Murtaza Tajbhoy, Chief Strategy Officer of Leo Burnett Sri Lanka was awarded the IAA Champion award recently at IAA’s 2017 Global Conference held in Bucharest, Romania where more than 600 delegates from the international advertising and marketing communications industries were gathered.
He is the first Sri Lankan to win this prestigious accolade. The International Advertising Association (IAA) selected Murtaza as one of five global leaders in the marketing communications industry to receive this honour, the company said in a press release.
“I am honoured to receive the IAA Champion Award,” says Murtaza Tajbhoy. “Insight driven, analytical thinking is changing the marketing communications landscape around the world.
To be recognized for the value I’ve added to this industry is a very satisfying reward. This recognition is a reward for my team and I’d like to share this honour with my mentors and the diverse people who have guided and inspired me.
This IAA Champion award is not an accolade for me, it’s a reward for Sri Lanka’s marketing communications industry.”
Murtaza joined Leo Burnett in 2000, rising from a Junior Brand Executive to Chief Strategy Officer spearheading the company’s belief that creativity can transform human behaviours.