The Marketers Summit 2017 held recently by the Sri Lanka Institute of Marketing (SLIM) at Waters Edge concluded on a successful note. The program was aimed at providing participants with global insights on CRM, Advertising, Retail Marketing and Branding which have revolutionized the marketing sphere.
Held for the second consecutive year, with the objective of driving Sri Lankan Marketers in the right direction by cutting-edge and unconventional business/marketing strategies and tactics. ‘We Believe Every One is a Marketer’ was the theme of the entire summit series and the whole campaign for this year was woven around the core message of ‘Are you in the Right Direction?’ This message was delivered with a high degree of precision by connecting multinational industrial exposure through five persistent areas of marketing, namely ‘Driving Brand Loyalty through BTL Channels’, ‘Understanding the Future Consumer’, ‘Strategic CSR & Sustainability’, ‘Business Disruption’ and ‘Revolution in Sales’. The key address was made by Tom Abbot, Managing Director of SOCO Sales Training Singapore. He is a pioneer in evolving the sales processes of organisations worldwide and the author of ‘The SOHO Solution’ and ‘Social Selling’ and is a contributor to Singapore Business Review, The Singapore Marketer and The Straits Times, another Singaporean publication. His topic was ‘Revolution in Sales’.The President of SLIM, Karthik Elangovan stated that “SLIM has always remained proactive in ensuring added value to the Nation’s efforts toward economic prosperity in the sphere of Marketing.” Sanath Senanayake, CEO and Executive Director of SLIM said, “Credible and value-adding training programs such as the Marketers Summit, and the affordable prices of studying the topic of Marketing at SLIM have made the Marketing fraternity and the corporate sector in Sri Lanka perceive SLIM as an invaluable mentoring entity to the nation.”