Sangakkara, the Brand ambassador for Renault kwid | Sunday Observer

Sangakkara, the Brand ambassador for Renault kwid

Cricketing superstar, Kumar Sangakkara is the new brand ambassador for Renault KWID in Sri Lanka, the company announced yesterday. Renault brand is sold in Sri Lanka in partnership with Associated Motorways Private Limited (AMW).

The association between AMW and Sangakkara marks the union of two iconic brands that are synonymous with passion and innovation, have universal appeal and boast of an illustrious and successful lineage, the company said.

Sri Lanka is a very important market for Renault and is progressing towards a new and dynamic phase of growth. This association will leverage the versatility and legacy of both Renault and Kumar Sangakkara, as he represents the underlying brand ideology of Renault: ‘Passion for Life’.

This promise embodies what Renault does best - building cars that are designed around peoples’ lives, with a passion of making them desirable and attractive.

Commenting on the announcement in Sri Lanka, Sumit Sawhney, Country CEO and Managing Director, Groupe Renault, Indian Subcontinent Operations, said, “In a short span of time Renault has made quick progress in Sri Lanka and we are grateful to our customers for the phenomenal response to Renault KWID. It gives me immense pleasure to announce Kumar Sangakkara as our brand ambassador and his attributes as a champion and leader is the perfect blend to bolster our plans for a long-term successful innings in Sri Lanka.”

The partnership is also timed with Renault’s next phase of growth in Sri Lanka, as they look to significantly increase their presence across the country, as well as to aggressively expand their island-wide dealership footprint. Renault has recently expanded its network to 6 showrooms and 21 service centres across the country. The mass appeal of Kumar Sangakkara will definitely resonate and have a positive impact on taking Renault KWID to newer and emerging cities across Sri Lanka.

Kumar Sangakkara, sharing his views said, “Renault is an iconic and inspirational brand the world over. I am happy to be associated with a brand that is young, vibrant and has quickly established itself in Sri Lanka as an exciting new addition to our roads. I look forward to representing Renault and partnering its fascinating growth journey in the county.”

Samantha Rajapaksa, Managing Director, Associated Motorways Private Limited, added “We are delighted to welcome Kumar Sangakkara to the Renault family and this partnership is testament to the ambitious plans to grow the Renault brand across the country.

Both Renault and Sangakkara are globally renowned and we have a lot of exciting customer-centric initiatives to further build on this positive momentum.”