Progress in global marketing campaign says Tourism Minister | Page 2 | Sunday Observer

Progress in global marketing campaign says Tourism Minister

British High Commissioner in Sri Lanka James Dauris shares a light moment with Minister Amaratunga
British High Commissioner in Sri Lanka James Dauris shares a light moment with Minister Amaratunga

Further to the concessions granted to the tourism industry through Budget 2018, the Ministry of Tourism Development has made other specific requests to the Minister of Finance. These requests include reverting to the previous excise licensing hours, credit facilities for the trade and other concessions.

This was revealed by Minister of Tourism Development and Christian Religious Affairs, John Amaratunga during his address at the Institute of Hospitality Sri Lanka Branch 19th Chairman’s Black Tie Dinner on November 29th at the Colombo Hilton.

While Minister Amaratunga was the Guest of Honour, British High Commissioner in Sri Lanka, James Dauris was the Chief Guest at the gala event. The Minister was optimistic about the year ahead. “After much effort we are finally seeing progress in the global marketing campaign which as the industry keeps pointing out, is long overdue. One of the issues we have had is the stringent checks and balances with regard to finance and the fact that officials don’t want to take a chance given past experience. These are practical issues that have delayed the global campaign. However the digital campaign is now ready to be implemented early next year,” the Minister explained.

“It is no secret that we are facing a shortage of skilled personnel for the hospitality industry. An organisation such as the Institute of Hospitality is in a unique position to help us overcome this problem by leveraging its experience and know-how acquired through 78 years of existence and a branch network spanning over 100 countries,” he said. Minister Amaratunga called on the institution to actively contribute to the national training efforts undertaken by tourism stakeholders.

British High Commissioner James Dauris and Chairman of the Institute of Hospitality Sri Lanka Branch, Thusith Samarawickrema also spoke during the event. 

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