‘Three-year economic program, boost for job market’ | Sunday Observer

‘Three-year economic program, boost for job market’

Jobpal.lk Business Development Executives Chamara Sanjaya and Dennam Gurugamage with Programme Manager Reshali Balasubramaniam.
Jobpal.lk Business Development Executives Chamara Sanjaya and Dennam Gurugamage with Programme Manager Reshali Balasubramaniam.

The Government’s ambitious ‘Three Year Economic Delivery Program’, will be a major boon to Sri Lanka’s job market as it envisages creating one million new jobs, said Anjana Rathnayake, whose brainchild – Jobpal.lk is poised to disrupt the online recruitment industry.

“With these developments more and more skilled youth would join the job market and we need to have in place a fully-fledged job platform offering seamless solutions between job seekers and employers,” said Rathnayake, Director / CEO of E-FutureTech Systems (Pvt) Ltd.

An engineer with over 11 years of experience at a leading telecommunication operator in Sri Lanka, Rathnayake quit his job and started E-FutureTech Systems (Pvt) Ltd last year and launched JobPal.lk as a fully-owned product of the company in June 2017.“Our main target segment or value proposition would be the jobseeker category.

In addition to offering the basic services of searching for jobs and applying for vacancies absolutely free of charge, the applicants may opt for our premium service, where Jobpal Team would apply for jobs aggressively on behalf of the jobseeker,” said Rathnayake.

“Having personally seen many of my friends and colleagues face the struggle on entering the job market, Jobpal.lk has taken up the challenge to fix this issue once and for all,” said Rathnayake.

“This might be one of the reasons why so many online recruitment startups have sprung up in Sri Lanka, but we are cut above the rest as our core business is catering to the needs of the jobseekers,” he said.

Once registered as a premium job seeker, he or she may upload his CV, fill basic details, then receives a five-digit CV ID. After dialing the registration code, the jobseeker may enter the CV ID whilst all other details will be automatically collated from his or her profile.

Jobpal extensively uses Facebook and other social media tools for marketing, along with direct marketing methods.

Jobpal.lk is free for all employers who partner as content providers, which is its main USP. It is also the only site in Sri Lanka which is 100% operative through mobile phones even without a data connection in order to offer seamless convenience to jobseekers.

Currently, vacancies at Jobpal are made available for a period of maximum three weeks. Team Jobpal.lk keeps in constant touch with employers to obtain all available vacancies (both local and foreign) in order to serve jobseekers who obtain premium service.

Jobpal.lk gets a significant 50–80 new vacancies each day, which are categorized into local and foreign, and currently has over 1,000 local and over 500 foreign jobs at any given time.