In what is a first for e-commerce, Daraz scored Sri Lanka’s first 200 million rupee sale in revenue, securing 11 times more orders compared to a normal day, powered by 3 times more traffic on its e-commerce portal.
Introduced by Daraz in 2016, the sale has now become an island wide phenomena, with most retailers trying to replicate the western shopping craziness in Sri Lanka. By 2:00 am on November 24, Daraz surpassed its revenue grossed on a regular day.
Bart Van Dijk, Country Manager of Daraz said,”Millions of users thronged the online marketplace during Black Friday. It clocked in 2 million sessions on the web and app during the week-long sale. 61% of this traffic was via mobile, out of which 51% came in from Daraz mobile App, attesting to the increasingly mobile-first nature of Sri Lankan e-commerce. Over 47% of transactions were made using the Daraz app, vindicating the continuous investments the company has made in improving their app experience.
86% of revenue came through prepayment methods, with customers utilizing Daraz’s partnership with banks to provide installment options at zero or minimal costs on big transactions. Customers were able to enjoy additional discounts through Standard Chartered Bank and Seylan Bank credit cards. Higher pre-payment penetration indicates a key inflection point in the e-commerce scene in Sri Lanka.