In 1900, Unilever created the branded laundry market in Sri Lanka with the entry of Sunlight soap. Thereafter, in 1960 introduced washing powder to the Sri Lankan consumer with the brand Rinso, making laundry convenient and efficient to consumers. This was followed by the introduction of Surf Excel and Sunlight detergent powder to cater to different consumer needs in terms of laundry.
Creating yet another revolution in the laundry market Unilever is now introducing Surf Excel Matic Liquid to the Sri Lankan consumers.“With more and more consumers using washing machines they are looking for convenient solutions that gives good results.
However, some washing powders tend to leave residue and doesn’t remove tough stains. Understanding this need we are introducing Surf Excel Matic Liquid, especially made to suit the top load and front load washing machines,” said Unilever Sri Lanka Marketing Manager – Home Care, Shamara Silva Perera.