In keeping with its much-loved tradition to make the Christmas season a special one the world over, Coca-Cola Beverages Sri Lanka Ltd. and the World Trade Centre (WTC) dove into the festivities, but this year with the impactful message of being environmentally conscious and reducing waste. In a unique display of Christmas cheer, colourful, vibrant, upcycled Christmas trees and wreaths made from the recycling of Coca-Cola’s PET bottles adorn the World Trade Centre, Colombo.
Coca-Cola provided 23,000 PET bottles towards the handmade Christmas décor by MAIC, commissioned by the WTC. Visitors to the busy offices of WTC will be treated to this wondrous celebration of Christmas with an environmentally conscious core.
This collaboration between WTC, MAIC and Coca-Cola is yet another initiative through Coca-Cola’s ‘Give Back Life’ (it’s campaign in PET collection, recycling and waste management).
Charith De Silva - co-founder, MAIC (concept design house) said of the project, “At MAIC, we are about bringing ideas into décor, and with this piece it was the timeliness and environmental impact which resonated. Coca-Cola’s ‘Give Back Life’ campaign in PET recovery and recycling gave context to this collaboration - providing us with the PET bottles and the décor will be reused and any unutilized PET bottles will be recycled through Coca-Cola’s recycler.
“Nearly all of the volume was Coca-Cola’s PET bottles, but some personal contributions were taken and we reached out through social media, paralleling to Coca Cola’s approach to its community-led initiatives in PET recovery and recycling,” he said.
Kumi Miranda - Manager Marketing & Leasing, WTC said, “This collaboration is an extension of our continuous efforts in conserving the environment. At WTC, we are always being innovative and working towards energy efficiency and sustainable growth. We have won numerous awards in this arena.
Lakshan Madurasinghe – Public Affairs and Communication Manager, Coca-Cola Beverages Sri Lanka Ltd., said, “This is a visually stunning and unique example of the wide range of partnerships that can be founded on maximising the use of PET bottles through recovery and recycling. We are thrilled by the leadership taken by the WTC to use PET waste at the core of their Christmas celebration.”