Bank of Ceylon shines as country’s No.1 Sri Lankan brand | Sunday Observer

Bank of Ceylon shines as country’s No.1 Sri Lankan brand

BOC Chairman Ronald C Perera PC receives the award from Prime Minister Ranil Wickremesinghe. BOC General Manager  D.M Gunasekera and Daily FT Editor Nisthar Cassim were present.
BOC Chairman Ronald C Perera PC receives the award from Prime Minister Ranil Wickremesinghe. BOC General Manager D.M Gunasekera and Daily FT Editor Nisthar Cassim were present.

The Brand ‘BOC’ was recognized as the No.1 Sri Lankan Brand by the very first ‘Interbrand Best Sri Lankan Brands’ convention conducted at the Hilton Colombo on the 11th December 2017.

Prime Minister Ranil Wickremesinghe graced the occasion as the Chief Guest for this very first launch of this event pioneered by Interbrand, the world’s largest and most influential global brand consulting agency, in partnership with the Daily FT newspaper. Currently Interbrand is a New York based global brand consulting agency with twenty one offices in seventeen countries. It is highly recognized for its globally influential “Breakthrough Brands” and “Best Global Brands” reports and Webby Award-winning “brand channel”.

Chairman, Bank of Ceylon (BOC), Ronald C. Perera and D.M. Gunasekera, General Manager of Bank of Ceylon received the award on behalf of the bank.

Interbrand has calculated the Bank of Ceylon’s brand value as Rs.31.12 billion based on a well stipulated criteria for brand valuation. The financial performance of the brand, its role in influencing the customer’s choice and the strength of the brand to secure the company’s financial position and many other key elements are taken into account when calculating the brand value.

Many indigenous well established brands operating in the country have been taken into account. “The Bank’s approach to cater to the very dynamic banking needs of its customer base has been the key factor behind BOC brand’s 78 year long success. Since its inception in 1939, Bank of Ceylon’s motive was the same as promoting social and economic development of the country and its people. As such the bank has been strategically adapting its products and services portfolio with the understanding of future social and economic trends that requires tailor-made banking and financial services” stated the Chairman, Ronald C. Perera. Mr. D.M. Gunasekera, the General Manager Bank of Ceylon stated that “BOC’s digital transformation completely changed the bank’s internal processes along with its customer interface and infused synergy to the whole Sri Lankan banking system.” 

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