MullenLowe attributes 2017 success to ‘pure growth’ | Sunday Observer

MullenLowe attributes 2017 success to ‘pure growth’

CEO of MullenLowe Sri Lanka, Thayalan Bartlett
CEO of MullenLowe Sri Lanka, Thayalan Bartlett

MullenLowe Sri Lanka, the fully owned operation of the multibillion-dollar New York based Inter Public Group (IPG), completed 2017 on a record high, a media release from the company said.

Referring to the company’s accelerated growth as “pure growth”, Chief Executive Officer of MullenLowe Sri Lanka, Thayalan Bartlett said MullenLowe is the single largest agency in the country today. He attributes the company’s growth to doing creatively effective work across multiple platforms and making significant gains in new business.

“With accelerated growth through 2017, we have been able to further cement our position as one of Sri Lanka’s foremost integrated marketing communications agencies.

“We now handle brands representing 80% of the top 10 and 50% of the top 20 most advertised categories in the country. This position significantly improves our knowledge and expertise across categories,” he said.

The outlook for 2018 looks extremely promising for the company but comes with its own sent of challenges.

“Finding quality talent to resource the agency as it expands and to have adequate external support to cope with the increased demand for TV productions remain our biggest challenge,” said Bartlett.

Commenting on the campaigns rolled out by the agency last year, Senior Vice President and Executive Creative Director, MullenLowe Sri Lanka, Dilshara Jayamanna said, “Landmark work for Sunlight detergent, Clear shampoo, Rexona deodorant, Nations Trust Bank, Maliban Spicy Cracker, FriMi, Close Up toothpaste and Marmite saw us push conceptual and executional boundaries to create engaging work resulting in our clients’ brands receiving an unfair share of attention.

“Collaborating more with the best local and global technical teams gave our creative an added dimension and polish, especially in the digital arena with 4 pieces of our branded content having reigned at No.1 on YouTube,” he said.

“As we commit ourselves to create world class content we will see innovative creative technics pushing the limits of our local production industry,” said Jayamanna.

Established as LDB Lintas in 1993, and thereafter, referred to as Lowe LDB, the agency has a vibrant creative legacy. It came to be known as MullenLowe as a result of a merger with US based network Mullen in 2015.