The Dentsu Aegis Network (DAN) recently held its annual conference in Hyderabad, India. The conference saw an in-depth sharing of knowledge on market dynamics, unique networking opportunities, an in-depth discussion on emerging industry issues and a way-forward harnessing digital tools.
The DentsuAegis Network also took this opportunity to welcome Sri Lanka’s advertising giant Grant Advertising, now renamed DentsuGrant into their network.
“Last year saw the union of Grant, Sri Lanka’s first advertising agency, and global industry giant Dentsu,” said Neela Marikkar, Chairperson, DentsuGrant.
The conference discussed the impact of data mining and analytics in the communications fields as well as the Network’s commitment to embrace digital transformation to increase efficiencies internally and innovate integrated services offered to clients.
A twenty-member team from DentsuGrant actively participated in the conference.
Associate Media Director, DentsuGrant Manushi Senanayake said, “We were awed by the sheer scale in which the Dentsu Aegis Network operates in other markets and are excited about the immense opportunities we can bring to Sri Lanka.
Brand Director, DentsuGrant, Johan Dias said, “The Network is doing some groundbreaking work and I strongly feel that Sri Lanka can leapfrog into a new era of visual and experiential communications.”