Festival of creativity | Sunday Observer

Festival of creativity

The 2018 Cannes Lions International Festival of Creativity (18th – 22nd June) built around the new Tracks system, uniting the learning program and awards structure, will equip audiences with the knowledge and foresight they need in a constantly evolving communication industry.

“This year’s Festival features more brands than ever before, and there are many thought provoking topics that will be discussed,” commented Jose Papa, Managing Director, Cannes Lions. “This is a year where the roles, responsibilities, and even the identity of the creative industry is changing. Legends like David Droga and Jeff Goodby will be joined by first-time speakers from Apple, Uber and Amazon in a program packed with new formats that will really bring the big issues to life.”

New formats this year include the Creative Debates which will tackle major questions facing the industry, including, “Who Will be Your Next Boss?”

Commenting on the program, Philip Thomas, CEO, Ascential Events and Chairman-Elect, Cannes Lions said, “The global creative community were very clear about what they wanted from this year’s program: more insight from brands and more sessions that addressed the challenges facing the industry. We’ve dialled up on both these key areas.

There are still lots of the familiar festival favourites, like the New Directors’ Showcase and talks from inspiring creatives, but this year’s visitors can enjoy more interactive sessions and specialist programs that will equip them with business critical knowledge and insight.”

As part of the Festival restructure announced in November 2017, Lions Innovation has been expanded to a five-day event open to all Cannes Lions festival pass holders. This year’s program includes speakers from L’Oréal, Deloitte Digital, Walmart and Volvo. With a focus on brand transformation, this year’s Lions Innovation program tackles how to drive a culture of innovation within brands.

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