ACL Cables PLC was again recognised among Sri Lanka’s top 50 companies according to a study conducted by Brands Finance 2018.
This is the third consecutive year ACL Cables has received this prestigious ranking which is compiled annually by Brands Finance, the local pioneers for independent brand evaluation and presented by the nation’s leading business magazine Lanka Marketing Digest (LMD).
ACL Cables is the only cable manufacturing company to be ranked among the Top 50 companies for three consecutive years.The company has earned further esteem securing its position as the third valuable consumer brand in the building material industry. ACL Cables has also been ranked 45th among the overall evaluation of the top Lankan companies. The evaluation model follows a seven-step process, beginning with identifying the top performing brands among companies listed on the Colombo Stock Exchange.
The strength of a brand is determined through the developed Brand Strength Index (BSI). Further analysis into the brand is through its brand investment, brand equity and finally the impact on business performance.
Managing Director, ACL Cables PLC, Suren Madanayake said, “This is a remarkable achievement of hard work and dedication of proper brand building. We focused on smart brand investment options throughout the past few years that gave us the opportunity to ascend on our overall brand strength and maintain our consistency to achieve what we have today.
“We also focus on continuous innovation and expansion of our product portfolio as measures to strengthen the overall brand health. This enables our consumers to have a one-stop solution for all their electrical building requirements.
“We initially began manufacturing cables and since then have moved into AC switches and sockets, ceiling fans, low voltage switches, and many other electrical accessories. Our latest product launch is ACL Elegance, the modular type of switches and sockets which is already winning customer acclaim,” he said.