GroupM last week appointed Sameer Singh (Sam Singh) as CEO of its South Asia operations, including India, Sri Lanka, Bangladesh and Pakistan.
Sam will lead the continued development of GroupM’s data-centric enablement for its agencies as they deliver competitive advantage to clients with digital leadership and content. Based in Delhi starting in July, Sam will report to CVL Srinivas, Country Manager, WPP India and Mark Patterson, CEO, GroupM Asia Pacific.
Sam joins GroupM from Google India where he was Director - Sales, responsible for the agency business. He was earlier based at Google’s headquarters in Mountain View, California where he worked on measurement, brand consulting, insights and product solutions.
In a career spanning over 25 years across various geographies including India, China, UK, USA, and the Middle East, Sam, an alumnus of IIM Calcutta,worked across brand management, marketing services, media, forecasting ROI and research, sales and procurement at Gillette, P&G, GSK and Google. Prior to Google, he was VP, Global Media at GSK where he led their global pitch, set up the global media team and embedded digital excellence.
Srinivas has been CEO for GroupM South Asia since January 2013. In October 2017, he was given the additional responsibility of Country Manager for WPP India. He will now transition fully to his WPP role.
Sam Singh said, “I look forward to bringing to the table, my experiences built at Google, as a marketer, and while working across emerging and developed markets.”