Singer appointed exclusive LFR for Asus laptops | Sunday Observer

Singer appointed exclusive LFR for Asus laptops

ASUS laptop launch   Pic: Chaminda Niroshana
ASUS laptop launch Pic: Chaminda Niroshana

Singer Sri Lanka PLC, a consumer durables retailer, has been appointed as a consumer notebook distributor and as the exclusive Large Format Retailer (LFR) for Asus laptops in Sri Lanka.

“At Asus, we believe that it is time to take our cutting-edge laptop range to all parts of the country and there is no better partner to do that with than Singer Sri Lanka.

Singer’s unmatched footprint across the island and their service excellence is the perfect platform to take our ASUS laptops to consumers who are always looking to embrace stylish, powerful and technologically superior products,” Country Product Manager, Asus, Leila Lin said.

“This is another exciting landmark in Singer’s journey of offering the world’s leading products to the Sri Lankan consumer. Asus is widely known to be a top global tech giant and one of the world’s most admired companies. By launching Asus laptops in Sri Lanka, we are giving customers the opportunity to experience a state-of-the-art, award-winning product backed by the service excellence of Singer Sri Lanka,” Group CEO Singer Sri Lanka, Asoka Pieris said.

The most demanded product in our retail portfolio is mobile phones and ICT products occupy the 5th place. This shows how important this partnership to our company and Singer is confident that ASUS products will attract more customers to our base, he said.

Along with the official announcement of the partnership, a range of cutting-edge ASUS laptops were introduced to the audience at the launch event held in Colombo recently.

ASUS is a multinational computer hardware giant with a focus on creating products for today’s and tomorrow’s smart life.

It is the world’s No. 1 motherboard and gaming laptop brand as well as among top-three consumer notebook vendor. Several ASUS laptops were introduced to the audience at the launch ceremony. ASUS will be introducing range of laptops at various price points and specifications to cater to the requirements of different customers.

These products will be powered by latest Intel 8th gen Core i series processors, and Genuine Windows 10 operating system.