Softlogic and Samsung launch Experience Store | Page 2 | Sunday Observer

Softlogic and Samsung launch Experience Store

Softlogic partnered with Samsung to open its first branded Experience Store in Sri Lanka last week with a ribbon-cutting ceremony by Chairman/Managing Director, Softlogic Holdings PLC, Ashok Pathirage and Managing Director, Samsung Sri Lanka, Hanbae Park.

“The new Samsung Experience Store was benchmarked to deliver the brand’s globally renowned retail and technology experience, as well as a glimpse into Samsung’s innovative device convergence. Samsung is excited to continue its growth trajectory at this level of innovative retail experience. The Samsung Experience Store showcases our product offering and enables customers in Sri Lanka to explore how versatility and connectivity are at the core of all Samsung devices,” Park said.

“The Internet of Things has become the centre of Samsung’s strategic focus and we are embracing the life-changing possibilities of technology through a human-centered approach that benefits our customers,” he said.

Director, Consumer Electronics Channel, Softlogic Retail (Pvt) Ltd., Induka Perera said, “Softlogic is one of the foremost consumer electronics and lifestyle product retailers in the market today. Many customers walk into our stores daily to find, try-out and purchase televisions, refrigerators, microwave ovens, washing machines, smartphones and tablets, among the many other products we offer.

“The Samsung experience store is the twenty-first large format store for Softlogic and a definite go-to place for customers to experience the ease of convergence with Samsung’s exciting range of products and services,” he said.

The new Samsung experience store at De Fonseka Place, Colombo 5 operates with retail giant Softlogic Retail (Pvt) Ltd. a fully owned subsidiary of Softlogic Holdings PLC which has been a ‘Samsung Premium Partner’ since July 2010, and continues to elevate Samsung’s brand image with luxurious displays and digitally enhanced shopping services.

Softlogic carries the full range of Samsung consumer electronics and home appliances including a comprehensive range of TVs, refrigerators, microwave ovens, washing machines and mobile phones.

The 2,800 sq. ft. Samsung Experience Store revolutionizes customers’ brand experience under one roof with immersive ‘retail destinations’ or ‘zones’.

It features the full line-up of Samsung smartphones and tablets, displayed for customers to explore in-depth at the Smart Table product zone.

The Samsung Experience Store provides customers a truly immersive and cinematic virtual reality experience at its interactive Samsung Gear VR Zone with a VR chair operated by a hydraulics mechanism delivering life-like experiences that mimic the movements shown in the Gear VR.

At present, Samsung products are available at 222 Softlogic Max and Softlogic stores across the country, of which two are dedicated Samsung stores at the Arcade Independence Square as well as Duplication Road, Colombo 4.

The location for the Samsung Experience Store has been carefully selected to ensure easy access for customers from all parts of Colombo.

The Samsung Experience store aims to enrich customers’ lives with a multi-sensorial brand experience by providing holistic lifestyle consultation. It has highly trained consultants offering one-on-one help and assistance to customers, including troubleshooting, in-depth tips and insights on how to maximize the performance of their devices. 

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