Ceylon Biscuits Limited (CBL) held its ‘Annual Distributor Convention and Star Awards Ceremony 2016/17’ recently at the Eagles’ Lakeside Banquet and Convention Hall, Attidiya. Conceptualised to felicitate internal and external partners, this annual event is eagerly awaited by stakeholders of CBL, as it marks the culmination of the joint efforts to sustain CBL’s leadership in the marketplace.
The event also recognised and reward outstanding contributions by its sales force and distributors both locally and overseas. The event was attended by a large gathering including of Board of Directors, overseas partners, distributors and special invitees. This year’s Convention has a special significance as it coincides with the 50th anniversary celebrations of CBL.
The ‘Annual Distributor Convention and Star Awards Ceremony 2017/18’ not only provided an ideal platform to showcase the Company’s achievements in all aspects during the year but also review its contribution for the development of community, economy , people and the industry as a local conglomerate.
Director/Group General Manger Sales of CBL, I.M.Khan said, “The Annual Distributor Convention and Star Awards Ceremony is a fitting occasion for the company to recognise and reward the support and commitment of Field Sales Staff and the extended CBL community. The Company unfailingly delivers improved financial and operational performance year after year, which is attributed to the effort of excellent teams both in-house and the extended community of distributors and other partners. It is this teamwork, empathy and loyalty to the CBL brand that drives success for the Company.”
The distributor awards were presented under five categories namely Platinum, Titanium, Gold, Silver and Bronze. The distributors who have served 30 years or more were awarded the Platinum award. While those who have completed 25 years were presented with Titanium awards. CBL Distributors who have been with the company for 20, 15, and 10 years received Gold, Silver and Bronze awards respectively.
The climax of the event was the awarding of the CBL Star which goes to the best Territory Sales Officer(TSO) among the CBL sales force which is considered to be country’s largest in any FMCG company . The CBL Star Award was presented to Suranga Kumara– Munchee TSO in Warakapola.
The range winners were Sarath Rupasinghe TSO in Nikaweratiya, A range (Chocolate and Cakes), and in the C range (Samaposha and Lankasoy), Thangaraj Dharshan, TSO Wellampitiya.
Winner of the Junior CBL Star Award was Charith Kahadawa.