The Sri Lanka Institute of Marketing (SLIM) has partnered with Nations Trust Bank to offer the Diploma in Professional Selling (DPS) to the Bank’s sales team. The diploma will equip the sales team with the skills and knowledge needed to maintain and enhance the Bank’s sales volumes, while diversifying its customer base.
The President of SLIM and CEO of Lanka Hospitals Diagnostics, Pradeep Edward spoke about the effectiveness of the programme, which goes beyond a traditional paper qualification to impart practical skills on participants.
As with the overall educational portfolio of SLIM, the Diploma in Professional Selling constantly benchmarks international standards in designing training courses and programmes, with the aim of creating a world class sales force in Sri Lanka.
The present batch of students is the second batch from Nations Trust Bank to follow the Diploma in Professional Selling through SLIM.
Senior Vice President, Sales and Integrated Business Development at Nations Trust Bank, Randil Boteju said, “The quality of the tailor-made and highly effective Diploma in Professional Selling program has paid rich dividends by empowering our sales team.” Assistant Vice President – Learning and Development at Nations Trust Bank, Elmo Francis said, ‘The Diploma in Professional Selling imparts exceptional skills in selling to our employees and equips them to employ those skills in a practical environment by thinking differently and being proactive.”
CEO/ED of SLIM, Sanath Senanayake said, “The Diploma in Professional Selling has immense practical value to local corporates and sales persons who can rely on these teachings to secure sought after clients and customers, driving bigger sales volumes..”