CBL big winner at SLIM NASCO Awards | Sunday Observer

CBL big winner at SLIM NASCO Awards

From left: SLIM NASCO 2018 Award recipients: Aloka Gayan Sansirige, Eranga Gayan Vithanage, Sisira Senarathna, P. S. Weerasooriya, Muditha Pathirana, Suranga Sanjeewa Kumara, Asanka Halangoda and Susantha Abeysinghe.
From left: SLIM NASCO 2018 Award recipients: Aloka Gayan Sansirige, Eranga Gayan Vithanage, Sisira Senarathna, P. S. Weerasooriya, Muditha Pathirana, Suranga Sanjeewa Kumara, Asanka Halangoda and Susantha Abeysinghe.

Ceylon Biscuits Limited (CBL), one of Sri Lanka’s largest FMCG conglomerates, was a big winner again at the SLIM National Sales Congress (NASCO) Awards 2018.

Having been recognised over and over again since the launch of SLIM NASCO 18 years ago, CBL walked away with eight awards in 2018.

CBL personnel Asanka Halangoda, Muditha Pathirana and P. S. Weerasooriya, winning Gold, Silver and Bronze, respectively, were recognized for excellence in sales in the Territory Manager Category (FMCG - Food).

Gold award recipient Aloka Gayan Sansirige and Silver award recipient Eranga Gayan Vithanage, and Bronze award recipients Sisira Senarathna and Susantha Abeysinghe, impressed in the Sales Supervisor/Executive Category (FMCG - Food), while Suranga Sanjeewa Kumara won a well-earned Bronze award in the FMCG Food - Front-Liner Category (FMCG - Food).

President of Sri Lanka Institute of Marketing (SLIM), Pradeep Edward said, “As the premier event dedicated to recognize the efforts and performance of sales personnel, NASCO is growing in stature with each passing year, evidenced by the growing number of entries. SLIM NASCO has become the premier sales awards event in the country and is serving as the ideal motivational tool to inspire sales professionals to optimize the skills and enhance capacity. We are committed to enhancing the scope of the awards to support the sales profession to meet emerging global trends.”

Director/Group General Manager, Sales, Ceylon Biscuits Ltd, I.M. Khan said, “The winners themselves, as well as the extensive team that supports them on a daily basis, are truly the best of the best that Ceylon Biscuits Ltd has to offer, which makes them not only ambassadors for our company and our many beloved brands but also role models we can all look up to and emulate.

“As a longtime sales and marketer professional myself, I understand what it takes day in, and day out, to achieve the type of next-level commitment required to reach the top in the fast-paced and highly-competitive profession of sales. It is not easy, with sales personnel bearing the heavy burden of making or breaking brands. As such, it is important that programs like SLIM NASCO exist, giving sales personnel the correct tools needed to empower, energize and motivate today’s and tomorrow’s leaders in the area of sales,” he said.

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