MullenLowe Sri Lanka ‘Most Effective Agency of the Year’ at the Effies | Sunday Observer

MullenLowe Sri Lanka ‘Most Effective Agency of the Year’ at the Effies

MullenLowe Sri Lanka was recognised as the ‘Most Effective Agency of the Year’ at the 2017 Effie Awards held at Water’s Edge recently. The Sri Lanka office of IPG’s MullenLowe Group emerged as the most awarded agency of the evening, walking away with 3 metals - 2 Silver and 1 Bronze - and 9 Finalist Awards.The Group also maintained its Top 10 Global Network Ranking with five of it offices making it to the Global Top 100 Agency Offices with MullenLowe Lintas coming in third globally and first in APAC. It is also the only agency to have two offices in the Top 10 in North America.

MullenLowe Sri Lanka’s Chief Executive Officer, Thayalan Bartlett, accepted the ‘Most Effective Agency of the Year’ award on behalf of the agency from State Minister of National Policies and Economic Affairs, Dr. Harsha de Silva. Subsequently,Thayalan said,’This recognition is an apt endorsement of the agency’s strategic and creative intent which breaks the impasse of run-of-the-mill work that is mostly done to appease the volatile business environment we operate in. The sharpness of our strategy and the boldness of our ideation come together to further the relevance of our brands by making them engagingly conversational. The awards won and the bestowment of Agency of The Year are a great way to end 2018.’

Senior Vice President / Executive Creative Director, MullenLowe Sri Lanka Dilshara Jayamanna said “We are delighted to become the most effective advertising agency in Sri Lanka yet again. Our teams try their hardest to ensure that every brief they work on wins consumers’ hearts and aces marketing objectives for our clients. This work ethic is what has seen some of our most talked about campaigns from last year being recognized in multiple platforms including the Effie Awards in Sri Lanka now.”

MullenLowe Sri Lanka bagged 2 Silver Effies – one in the Beauty category for its “Itch” campaign for Clear and the other in the Small Budget category for its “How Else Can I Say This?” campaign for Rexona – and a Bronze Effie in the Packaged Foods category for its “Keells is now Krest” campaign for Krest.

The agency also received 9 Finalist Awards for its “A Nation’s Bonds Rekindled” and “Spreading the Fragrance of Purity” campaigns for Sunlight in the Home Supplies & Services category; for “Breaking the Barriers” for Closeup, “How Else Can I Say This?” for Rexona, “Protecting & Preserving the Sri Lankan Smile” for Signal and “Skin by Vaseline” for Vaseline in the Personal Care category; for “Batter Katta” and “Paint Your Tub” for Astra in the Packaged Food category; and for “Protecting & Preserving the Sri Lankan Smile” for Signal in the Renaissance category.