Ceylon Biscuits Limited (CBL), recently launched its impactful tree-planting project, ‘Tikiri Thurupath’, to commemorate Children’s Day 2018.Resulting in over 500 trees planted countrywide on Children’s Day, October 1, 2018, this project kicked off at the Morawaka National School in the South of Sri Lanka under the patronage of Mr. Nalin B. Karunaratne, Chief Executive Officer of Ceylon Biscuits Limited. Meanwhile, 49 other schools across the nation took part simultaneously, with the entire school community playing an active role. Interestingly, each school was encouraged to choose trees that were endemic to, or had some special relationship with, the geographical area where they were planted.
A part of the much larger Munchee Tikiri Marie ‘Rattata Agei Tikiri Mole’ campaign, which supports island-wide initiatives to improve the lives of Sri Lanka’s children, this Children’s Day 2018 project was also paired with a Schools Art Competition, ‘Kohomada Tikiri Mole’, which ran simultaneously, to create excitement about tree planting and the environment, with the 10 best art works awarded certificates while first, second and third ranked students, in all 50 schools, received Munchee gift hampers.An impactful activity, especially when compared to typical Children’s Day programs, the Munchee ‘Tikiri Thurupath’ CSR initiative also featured Munchee Field Sales Force stepping up to ensure the trees planted on October 1 are looked after in the future.
Munchee has high expectations for this project, which will empower children to be more environmentally and socially conscious and responsible, along with helping bolster activities to protect the environment, resulting in many more ecological and conservation friendly efforts taking root.