Chef Roth in a culinary tour de force | Sunday Observer

Chef Roth in a culinary tour de force

 Desiree Karunaratne - Group Marketing Director Softlogic Holdings, Chef Michel Roth, Suresh Jayawardana - Director / CEO Softlogic Restaurants, Fabrice Herlax - Chief Marketing and Operations Officer Delifrance Franchise international SA
Desiree Karunaratne - Group Marketing Director Softlogic Holdings, Chef Michel Roth, Suresh Jayawardana - Director / CEO Softlogic Restaurants, Fabrice Herlax - Chief Marketing and Operations Officer Delifrance Franchise international SA

“The recipe of our success is a unique savoir-faire, quality ingredients, passing on good practice to keep our savoir-faire alive, and of course inspiration; our daily bread”, said 2 starred Michelin Chef, Michel Roth, addressing a media gathering during his all too brief visit to Sri Lanka. Hailed as a ‘boundless source of inspiration for Delifrance’, Chef Roth celebrates a 5-year relationship with Delifrance Paris.

Chef Roth’s culinary demonstration engaged everyone in a unique experience where they had the opportunity to really appreciate the uniqueness of Delifrance products which are served around the world each day as part of a retail concept inspired by French art de vivre and Parisian elegance.

“I’m delighted to bring my signature style to Delifrance Sri Lanka. We share the same passion; pairing French know-how with local inspiration,” said Chef Roth. “Today Delifrance has over 300 shops across Asia and Europe. Our ambition is to share the French art de vivre with all our customers”. Chef Roth was brought down to Sri Lanka by Delifrance and Softlogic Restaurants (Pvt.) Ltd, the Authorised Franchisee for Delifrance in Sri Lanka, and a fully owned subsidiary of Softlogic Holdings PLC, with the intention of ‘sharing the French way of life’ among local customers. “With the support and expertise of Softlogic, Délifrance is very confident of our capacity to accelerate our development in Sri Lanka.

There will be new outlets in the coming months in Colombo and we will start rolling out our “next generation” stores together, to share with our guests an even more enticing food and drink offer,” said Fabrice Herlax, Chief Marketing & Operations Officer for Delifrance Franchise International in Paris.

“Chef Roth’s presence in Sri Lanka signifies the strong relationship between Authorised Franchisee Softlogic and Delifrance, while Delifrance themselves view Sri Lanka as a market with tremendous potential to expand their own unique French baker’s cuisine. With growing urbanization in the country and consumers looking for more unique food experiences and offerings, Delifrance is well positioned to capitalize on this market potential, while French cuisine and the café culture is a strong trend in the urban metropolis of Colombo and is in fact rapidly growing,” said Desiree Karunaratne, Group Marketing Director for Softlogic Holdings PLC.

 

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