GroupM and Mindshare win double gold | Sunday Observer

GroupM and Mindshare win double gold

The GroupM team
The GroupM team

GroupM Sri Lanka became the country’s most awarded media agency in 2018, adding two more gold awards to its collection at the Campaign Asia Agency of the Year Awards in Mumbai recently.

While Mindshare Sri Lanka received the Media Agency of the Year – gold award and the Digital Agency of the Year – gold award, GroupM agencies dominated other categories of the award.

Campaign Asia is the foremost industry voice in advertising and communication, with publications across five continents. Its annual Agency of the Year Awards, in its 25th cycle-recognises inspired leadership, management excellence, outstanding business performance and overall achievement in the advertising and communication industries.

Mindshare emerged triumphant with two gold awards in media and digital categories.

GroupM agencies received the highest number of awards this year claimed by a media agency for performance and effectiveness.

GroupM Chief Operating Officer Sabry Haniz said, “It is an honour to be recognised by the industry again. We value clients and the partnerships that inspire team members to harness their passion and creative energies into delivering the best media solutions.”

“GroupM is in a leadership position within the digital agency landscape of the country, much like its lead in the traditional sphere. The digital revolution continues to disrupt and drive the evolution of the modern-day marketing landscape and being recognised as a trailblazer in this sphere too is testament to our capabilities and the distinct advantage we offer to our clients in terms of intelligence, inventiveness, data and insights.

“Our formula is deeply rooted in agility and competitive advantage both in the product offerings which is unrivaled by any other in the market and the ingenuity in which its fused to deliver the best results for our clients,” he said. General Manger, Erosha Tennakoon said, “Winning these awards shows us that we’re on the right track with the values we embody as an agency, and the work we do with our clients.

“Our commitment to practice Mindshare’s 3 ethos of Speed, Provocation and Teamwork has enabled us to continuously get recognised in significant forums such as this and set benchmarks for the media advertising industry in Sri Lanka.

“The close, open and constructive relationships we enjoy with our clients have always set us apart from the pack in this industry– it’s the reason for our success. We thank Campaign Asia for recognizing this and look forward to meeting and exceeding expectations as we always have,” he said.