ODEL unveils Italian lingerie brand | Sunday Observer

ODEL unveils Italian lingerie brand

Yamamay, a leading Italian lingerie and swimwear brand, was launched by ODEL, in the presence of diplomats and fashionistas last week.

“ODEL is focused on introducing globally renowned brands to fashion-conscious customers. There is a void in the market for high quality, exclusive intimate wear for women, Softlogic Holdings PLC Director Marketing Desiree Karunaratne said.

“Women are seeking elegant and comfortable intimate wear which makes them feel good. Yamamay can fill the void and make available exclusive and fashionable lingerie, swimwear and sleepwear to Sri Lankan customers,” she said.

“It gives me great pleasure to be in Sri Lanka for the launch of Yamamay, an iconic Italian brand,” said CEO, Pianoforte Group Francesco Pinto who had arrived for the launch with a team from Yamamay Italy.

“We are delighted to set foot in Sri Lanka with our association with ODEL. Yamamay offers a fashionable range of lingerie from essentials to innovative intimate wear such as the revolutionary Space bra and Sculpt shapewear.”

“Sri Lanka offers us a huge growth opportunity, considering the burgeoning intimate fashion and lifestyle market which is growing at 15% CAGR.

Yamamay fulfils an underlining gap in intimate wear in the country and will carry the largest swimwear collection to be offered in the country for its customers. We will launch our first exclusive store in the Shangri-La mall to provide a holistic experience of the brand Yamamay”. 

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