ACL Cables PLC clinched the silver award for ‘B2B Brand of the Year’ at the SLIM Brand Excellence 2018 at the Shangri-La Hotel recently.
ACL Cables received the accolade in recognition of brand marketing excellence reaching its B2B audience and attaining the maximum value possible within the industry.
This is the second occasion that ACL Cables won the accolade, after contesting for the second successive time at the event.
Winning such an accolade needed a sustained level of excellence and resilience despite challenges and a rapidly evolving industry.
ACL Cables Managing Director Suren Madanayake said, “We are delighted to receive this award.
We have been a contender for the second occasion and we’ve won again. As the industry leader, we set norms and standards for the industry as it paves the way for consumers to engage in new life experiences.”
The company is renowned for introducing many industry firsts to the market, including fire retardant and fire resistant cables.
This innovation and its creative brand marketing guide led ACL to win the accolade in the B2B category, a company spokesman said. The company has introduced new innovative product categories such as the finest range of electric switches and sockets based on research and stringent testing via their laboratory.
ACL Cables PLC continues to perform strongly with relatively high value additions and unmatched competition within the industry, with annual revenue over Rs. 16 billion and a market share of 70 percent, a company spokesman said.