EDB promotes Lankan apparel in France | Sunday Observer

EDB promotes Lankan apparel in France

The Sri Lanka pavilion
The Sri Lanka pavilion

The Export Development Board (EDB) organised an apparel promotion program in collaboration with the Sri Lanka Embassy in France at the ‘Apparel Sourcing Paris 2018’ Fair, (which is one of the leading sourcing trade fairs in Europe), for the second consecutive year. The EDB promoted a new sector, ‘Sri Lanka fashion designing’, by promoting designs and brands of three Sri Lankan fashion designers at the Sri Lanka catwalk held parallel to the main show.

That was the first time EDB provided the opportunity for Sri Lankan designers to promote individual design labels and brands in the international market which would open opportunities for more foreign exchange earnings for the country.

The objective of participating in the show was to promote Sri Lanka apparel and other products, and to regain the lost opportunities and increase exports to the EU, through GSP+.

Six Sri Lankan companies and two designers participated in the Fair at the Paris Le Bourget Exhibition Centre.

Screenline Holdings (Pvt) Ltd, JIA Moda (Pvt) Ltd., Stylish Garments (Pvt) Ltd., Bernard Botheju Industries (Pvt) Ltd, EL Holdings (Pvt) Ltd, Kuga Holdings (Pvt) Ltd and designers Ajai Vir Singh and Darshi Keerthisena showcased and promoted their products at the show. The opportunity to source from Sri Lanka with GSP+ concessions was highlighted to the buyers visiting the pavilion.

A Sri Lanka conference and Sri Lanka catwalk were also organised parallel to the fair. Products of two designers were also selected for promotion at a catwalk of Catwalk Art Director Eymeric Francois

Sri Lankan companies had the opportunity to meet European buyers from Spain, UK, Poland, and France and received good response on the quality of the products manufactured in Sri Lanka. The Sri Lankan presence for the second time helped the buyers to strengthen relationships with the Sri Lankan companies who commenced work with the buyers following the first meeting in 2017. Buyers introduced new buyers to the Sri Lankan companies which showed their confidence in Sri Lankan companies.

The Trade Fair is one of the best options for Sri Lanka’s apparel sector to improve their market share in Europe. Many buyers from the UK, France, Turkey, Spain, Italy and Germany visited the fair. The Apparel Sourcing Paris, combined with three other events: Texworld Paris, Shawls & Scarves Paris, Avantex Paris, attracted the majority exhibitors from China. Other countries that exhibited products at the fair included India, Pakistan, Vietnam, Bangladesh, Taiwan and Thailand.

The fair displayed fashion products from the major manufacturing countries of Bangladesh, China, Cambodia, Korea, India, Indonesia, Sri Lanka, Taiwan, Thailand, Turkey, and Pakistan.

Leather World Paris, a new Fair dedicated to the leather industry was also organised for the first time parallel to the other four shows.

An order worth US $ 800,000 is in the process of being finalised, an EDB spokesman said.Following Sri Lanka’s participation in the fair last year, a buyer from Spain visited Sri Lanka and placed orders to the value of US $ 200,000 for three Spanish brands.