Burrows adds creative firepower to Leo Burnett | Sunday Observer

Burrows adds creative firepower to Leo Burnett

Ransley Burrows
Ransley Burrows

Leo Burnett Sri Lanka appointed Ransley Burrows as Chief Creative Officer on January 1.

Owning the distinction of becoming one of the youngest creative directors at 26, Burrows brings extensive global creative experience to his new role to infuse greater value to Leo Burnett’s creative reputation. His 20-year experience creating strategically focused, insight-based and creatively driven campaigns with digital at the core, across multiple channels for multinational and local brands in Sri Lanka, will sharpen Leo Burnett’s position at the cutting edge of creativity.

CEO of Leo Burnett Sri Lanka Arosha Perera said, “We are extremely pleased to have Ransley Burrows come on board to lead our creative endeavors. His vast experience dealing with leading clients both local and multinational will prove invaluable in taking forward the agency’s belief in close collaboration with clients to build dynamic client-agency relationships that result in winning campaigns. His experience as a frequent judge on international creative juries will add further precision to our performance hereon.”

Ransley will helm the agencies’ creative thrust after a successful two-year stint as Regional Creative Director Mullen Lowe Thailand, based in Bangkok, overseeing integrated brand campaigns in Thailand, Vietnam, Indonesia, Myanmar and Cambodia, for Unilever’s Rexona, Citra, Pepsodent, Walls, Knorr and also Thai Airways, Morris Garage (MG), Haribo, Traveloka, Rabbit Line Pay, Khmer Beverages to name a few. Ransley holds a deep insight into the local market, having been part of the team that created the innovative activation campaign for Iodex, GSK that won the first Gold award for Sri Lanka at an international advertising festival at Adfest Tokyo. Since then, he has gone on to win numerous international and local awards. This will provide the right creative thrust to the agency, which has recorded impressive wins.

More importantly, he has judged many international award creative festivals and was a Grand Jury member at New York Ad Festival 2018, Adstars Busan in 2018 and 2017, and Lisbon Ad Festival 2018.