Today’s footwear industry has a number of brands that are well-known for their various useful qualities and high standards.
However, in recent years it has become clear that the local industry is plagued by duplicates and cheap imitations of products from recognised and renowned brands.
One such brand – DSI Supersport has taken up the task of raising awareness about the duplicate epidemic and help consumers ‘Make the Right Choice’.
Parallel to the opening of a new DSI Showroom in Panadura, DSI Supersport launched its seasonal campaign titled – ‘Make the Right Choice’, recently.
The campaign was launched by Managing Director of D. Samson & Sons (Pvt) Ltd., Thusitha Rajapaksa.
Emeritus Chairman Nandadasa Rajapaksa, Directors Mrs. Kaushalya Perera and Asanka Rajapaksa were also present.
DSI Supersport gifted students of the educational division of Panadura with shoes.
DSI school shoes were introduced in 1962. The vision of the brand was, and still is, to create an active and energetic younger generation that respects the values of society, while uplifting their confidence.
DSI Supersport, a local brand of superior quality, keeps up with the trends, a company spokesman said.
It features a list of much needed but rarely found characteristics including, durability, expert packaging, a wide variety of designs, reasonable pricing and excellent customer service, he said.