‘Luv SL’, Odel’s tribute brand that celebrates Sri Lankan creative expression through merchandise, has opened an outlet at the Shangri La Hotel in Colombo, offering visitors a select range of quality souvenir products truly evocative of the paradise island.
Located at Level 2 of the hotel, the new outlet is branded ‘Luv SL Treasures’ in recognition of its carefully crafted product range, which caters to three main customer segments – the adventurous traveller, the expatriate, and the local shopper.
A sub brand of Luv SL, Luv SL Treasures, as its name suggests, features a select range of unique products chosen for their evocative attributes. Extra care has been taken to ensure that the motifs are representative and attractive.
Group Marketing Director of Softlogic Holdings (the owners of Odel), Desiree Karunaratne said, “We work very closely with local craftspeople and artists to encourage, direct and create exclusive pieces”. While the signature wooden interior of the regular Luv SL stores has been retained colonial Dutch décor gives the store interior a more luxurious ambience.
The colourful, distinctly tropical materials and motifs imbued in traditional Sri Lankan objets d’art have been utilised to produce a wide spectrum of products ranging from casual clothing and accessories to stationery, mugs, picture frames, toys, cosmetics and toiletries, curios and even confectionery retailed under the Luv SL brand.
Besides the new ‘Luv SL Treasures’ outlet at Shangri La Colombo, the Luv SL chain comprises of outlets at Odel’s Flagship Store at Alexandra Place, the Dutch Hospital Colombo, Pedlar Street – Galle Fort, Jetwing Blue Hotel Negombo, Queens Hotel Kandy, Centara Ceysands Resort and Spa Bentota, the Pinnawala Elephant Orphanage, the Bandaranaike International Airport Katunayake and Crescat Boulevard Colombo.