The Sri Lanka Institute of Marketing (SLIM) launched its latest educational program, the ‘Certificate in Entrepreneurial Marketing’ (CEM) recently at the BMICH, Colombo.
The program is aimed at increasing awareness and understanding of the essential applications and relevant tools in entrepreneurial marketing to equip participants to compete effectively and efficiently.
It is a five-month course with focus on theoretical and practical approaches to the discipline.
President SLIM and CEO Lanka Hospitals Diagnostics, Pradeep Edward said, “The program is specially designed to meet market requirements for shaping and equipping pioneering entrepreneurs with the right marketing skills.”
Guest speaker, CEO/Managing Director - Idea Group, Indika Sampath Mayakaduwa said, “Marketing helps a business to focus on its strengths, weaknesses, opportunities and threats. It will provide an understanding of buying patterns and attitudes while also exploring the psychology behind certain marketing techniques.”
Anoma Karalliyadde, Director Regional Development of the Export Development Board (EDB) shared her thoughts on the need for more local entrepreneurs entering the market. She elaborated on the role the EDB is playing to help them launch and sustain their businesses through its various activities, programs and forums.
President of the National Chamber of Exporters of Sri Lanka, Ramal Jasinghe shared his thoughts with the audience highlighting the importance of winning export markets to entrepreneur businesses.
Vice President, Education and Business/Marketing Consultant, SLIM Suranjith Swaris saie, “SLIM is an educational institute which focuses heavily on providing quality coaching and study material while maintaining very high standards.”
CEO/ Executive Director SLIM, Sanath Senanayake said, “As the national body of Marketing in Sri Lanka, SLIM continues its effort towards enhancing and continuously developing marketing education and its commitment towards the profession by widening the horizons of the present and future marketers in the country.”