Lanka to take sports tourism to a new dimension | Page 2 | Sunday Observer

Lanka to take sports tourism to a new dimension

The Sri Lanka Tourism Promotion Bureau (SLTPB) will be making inroads towards sports tourism, by supporting the internationally acclaimed adventure sporting event ‘Adventure Racing World Championship’ on December 13.

This will be the first time Sri Lanka Tourism will be hosting an international expedition adventure race, consisting of many adventure activities such as trekking, cycling, paddling and navigation.

Preparations are currently underway for this mega event, which will be vital in positioning the Sri Lanka as an adventure and sports tourism destination, while encouraging more tourist arrivals for the sporting event.

A team representing the AR World Championships met the Minister of Tourism Development, Wildlife and Christian Religious Affairs, John Amaratunga yesterday in the presence of officials from the Sri Lanka Tourism Promotion Bureau (SLTPB), representatives of the Tri-forces and ministry officials regarding the event.

During their stay in the country, the AR World Championships team, will fine tune the best possible course, prepare for the safest conduct of the race, and meet with event partners. The entries for this event will open on the 15th of February, where teams from all around the world will be encouraged to apply.

The team is lead and coordinated by the Directors of the AR World Series, Craig Bycroft and Louise Foulkes with a team that they have handpicked and put together for the event.

Bycroft will be the Race Director and Foulkes will manage the media and live coverage of the event.

The AR World Series unites in competition the world’s best endurance athletes at premiere Qualifier events around the globe. The racing calendar culminates annually at the AR World Championship where these teams compete for the title of World Champion. Over 500 people travel to the AR World Championship including 75 teams of four athletes, media, staff, volunteers, family and friends. With an estimated visitation of 6,000 bed nights, this event brings a value of 1.5 million USD spent in the local economy. This will no doubt boost the country’s economy and enhance the tourism sector.

The AR championship is watched live through the online tracking portal by an international audience. 

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